# frog: UX agency research profile

> Candidate profile for frog. Source records are first-pass leads; claims and agency roles still need individual verification. This is not a recommendation or overall ranking.

- Official website: https://www.frog.co/
- Research region: Global
- Focus: Enterprise product, service, and conversational experience design
- Overall rank: none
- Research status: First-pass source leads · candidate profile only. These links are starting points for checking the stated claims; they have not all been revalidated for this release.

## Listed capability research

- [UI/UX Design](https://uxcomparation.com/categories/ui-ux-design.md): editorial category order, not a performance score.
- [Enterprise UX](https://uxcomparation.com/categories/enterprise-ux.md): editorial category order, not a performance score.
- [Chatbot Design](https://uxcomparation.com/categories/chatbot-design.md): editorial category order, not a performance score.

## Areas to investigate

### Enterprise UX

**Question:** Which engagements show deployed software workflows and distinguish UX from broad transformation consulting?

**Evidence to seek:** Product scope, user roles, agency responsibilities, and credible delivery outcome.

### Current software delivery

**Question:** Which recent engagements show frog designing shipped software products, rather than primarily transformation frameworks?

**Evidence to seek:** Current named product, delivery dates, user evidence, implementation role, and client corroboration.

### Research practice

**Question:** Which cases publish methods and participant context?

**Evidence to seek:** Study-level methodology and client/independent corroboration.

### Conversational UX

**Question:** How did the My AXA conversational UI handle insurance terminology and task completion, and what remains in use?

**Evidence to seek:** Client or current product evidence on the shipped experience, follow-up iterations, and measurable user outcomes.

## Sources and evidence

Each source supports only the specific claim described. Follow the source and confirm its current content before relying on it.

### [GE industrial software transformation](https://www.frog.co/work/digital-transformation-of-industrial-giant-ge)

- Publisher: frog
- Source type: Agency-published portfolio / case study
- Claim to check: Case names GE, pilot products myEngines and myFleet, a UX Center of Excellence, and an industrial software design system.
- Not rechecked for this release.
- Limitation: Long-running historical engagement; productivity and savings figures are frog-reported and should not be treated as current results.

### [British Gas customer-service transformation](https://www.frog.co/work/british-gas-a-strategic-partnership)

- Publisher: frog
- Source type: Agency-published portfolio / case study
- Claim to check: Case describes product teams, user interviews, ethnographic research, service blueprints, design governance, and continuous release practices.
- Not rechecked for this release.
- Limitation: Agency case includes client-leader testimony and reported business savings; independent outcome validation remains open.

### [AXA Italy conversational insurance app](https://www.frog.co/work/axa-insuring-a-better-customer-experience)

- Publisher: frog
- Source type: Agency-published portfolio / case study
- Claim to check: Case documents My AXA’s conversational interface for insurance tasks, the frog/AXA design and development role, and an October 2018 iOS/Android launch.
- Not rechecked for this release.
- Limitation: Agency-authored case; independently verify current app availability before treating the historic launch as current service.

### [Independent retrospective on GE’s design system](https://dentsu-ho.com/en/articles/5335)

- Publisher: Dentsu Ho
- Source type: Independent retrospective
- Claim to check: Retrospective recounts frog’s work with GE on reusable software tools and a user-centered design culture.
- Not rechecked for this release.
- Limitation: Secondary account based partly on frog leadership comments; not a GE evaluation or a current project.

Official profile: https://uxcomparation.com/agencies/frog/